A look back at the digital marketing symposium

Created in 2002 by Jean-François Lemoine, the Digital Marketing symposium is an opportunity to examine the specific behavioral characteristics of Internet users, and how companies can adapt to them with appropriate commercial and technological offerings. Supported by the Association Française du Marketing (AFM), the École Doctorale de Management Panthéon-Sorbonne (EDMPS), the Ecole de Management de la Sorbonne (EMS), the ESSCA School of Management, and the Pôle de Recherche Interdisciplinaire en Sciences du Management ( PRISM Sorbonne ), the Université Paris 1 Panthéon-Sorbonne and the ESSCA School of Management, the digital marketing conference is held every year in September.

It welcomes a variety of scientific contributions in the form of state-of-the-art studies, ongoing research and empirical findings.

You can find all the papers presented as part of this event under the tab "Actes du colloque".

Enjoy your reading!

Jean-François Lemoine

Professor
University of Paris 1 Panthéon-Sorbonne
ESSCA School of Management