Call for papers 2023: Digital Marketing Conference

With the support of the Association Française du Marketing (AFM), the École Doctorale de Management Panthéon-Sorbonne (EDMPS), the École de Management de la Sorbonne (EMS), the ESSCA School of Management and the Pôle de Recherche Interdisciplinaire en Sciences du Management (PRISM Sorbonne), the Université Paris I Panthéon-Sorbonne and the ESSCA School of Management are organizing the 22nd symposium on digital marketing on September 7 and 8, 2023.

This event is an opportunity to examine the specific behavioral characteristics of Internet users, and how companies can adapt to them through appropriate commercial and technological offerings.

Papers can take a variety of forms: state of the art, research in progress, results of empirical studies. By way of illustration, and without this being an exhaustive list, the following topics could be considered:

•     Connected objects
•     Machine Learning
•     Big Data
•     Artificial Intelligence
•     Social networking
•     Factors explaining Internet user behavior
•     Strategic marketing and the Internet
•     Information acquisition and processing on the Internet
•     New forms of electronic intermediation (intelligent agents, etc.)
•     The human-machine interface in e-commerce
•     Market research and the Internet
•     Design and digital marketing
•     Internet and point-of-sale management
•     Internet and sales force automation
•     E-logistics
•     Internet and mobile marketing
•     Digital communication
•     Etc.

Paper evaluation procedure

Papers submitted for this conference should be no longer than 5 pages long, in French or English, Times 12, single-spaced with 2.5 margins (excluding the initial page containing titles, abstracts and keywords in French and English, author(s) contact details, and excluding bibliographical references and appendices). Standards for the presentation of bibliographical references are those of the journal Recherche et Applications en Marketing. Papers should be sent exclusively by e-mail to Jean-François LEMOINE at the following address: jean-francois.lemoine@univ-paris1.fr

Each paper will be evaluated anonymously by 2 readers (Reading Committee).

•     Deadline for receipt of papers: June 5, 2023
•     Return of readers' comments: July 5, 2023
•     Deadline for receipt of the final version of the paper: August 31, 2023

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